As Brand Lead at Thrive Mental Wellbeing, I worked across marketing, brand, content, UX communication, customer engagement, social media and sales enablement for a clinically led workplace mental health service.

My role focused on turning Thrive’s clinical, product and commercial strengths into clear, accessible communications for employees, HR teams, customer stakeholders and prospects. I supported website and HubSpot copy, social content, onboarding materials, printed assets, customer resources, campaign development and B2B messaging.

A key project was the Thrive Promotion Guide, a customer enablement platform I developed to help organisations launch, promote and embed Thrive across their workforce. It brought together launch guidance, promotional toolkits, ready-to-use communications, downloadable assets, campaign ideas, access-code personalisation and HubSpot CRM integration to improve adoption and reduce duplicated internal work. I also worked on communications around Thrive’s app experience, including CBT, Applied Relaxation, screening journeys, goals, reminders and user engagement flows, alongside brand voice and tone, social strategy, AI and innovation positioning, and customer-facing asset systems.

Over the last calendar year, this work has contributed to a marketing function that generated over £1 million in marketing-qualified sales leads, strengthening my ability to create work that is both commercially effective and genuinely human - balancing brand leadership, mental health sensitivity, product understanding and clear communication across multiple audiences.

As a managed service provider for 30+ vendors, e92plus offered me the opportunity to work on a variety of web apps/SaaS products. Including our own internal CRM & the development of e92plus’s front-end. As design lead, my role required me to deliver high quality work at a demanding pace -  Alongside my daily responsibilities, I worked closely with our marketing director to concept & produce a first of its kind, cybersecurity podcast - Which discussed tales of the trade with leading industry figures and is now in it's 4th Series. During my time with e92plus, I worked closely with many large cybersecurity brands such as Forcepoint, Cloud Flare and Bitdefender, offering them bespoke event promotional strategies & promotion.